RVCA is the most authentic surf/lifestyle brand (competitors include Volcom, Quiksilver, and more). The ANP is an ongoing program that showcases the talent of under ground/ under the radar talent who inspire and make up the strong bond and extended network that is RVCA.
The collective is celebrated by providing the artists with platforms for creativity, such as trips, campaigns, clothing collabs and support for any of their upcoming shows + projects.
DFM handled full service PR for RVCA Men’s and Women’s.
Danny Fuller, a former Chanel model, surfer and long time RVCA advocate, hosted his art show that was supported by friends such as Anthony Kiedis.
RVCA strategically aligns by supporting the artists in their endeavors and pushes them to press/media, social media and more.